Jaguar announced the launch of a new Heritage workshop at the legendary Browns Lane facility in Coventry, catering to the owners of classic models. The main purpose of this workshop, though, is to provide service and maintenance for the million-pound E-Type Lightweight.
Jaguar E-Type Lightweight, if you don’t know, is a car built by hand using the original blue prints and traditional technics from 1963 at Browns Lane. Jaguar was supposed to make 18 units of this model back in the 60s, but they only made 12.
But now that the business is going good and they have some money to spare, they decided to build the remaining six. When asked if this project makes business sense, Jaguar CEO answered they are only doing this because they can!
The period cars are obviously going to need a lot of care and attention. What’s more, each of them cost well over a million quid, and if you spend that kind of money on a car, you kind of expect to get proper service from the manufacturer. The new Jaguar Heritage Workshop is created for this very purpose. The facility will also provide restoration and repair services for the owners of other classic Jag models.
Said Martyn Hollingsworth, “The recreation of the new Lightweight E-type period competition cars has demonstrated the unique skillset within the Jaguar Heritage team, and I’m delighted the opening of our Browns Lane workshop means we’re now able to make those same skills available to the benefit of our global customers.”