There are two things AMG likes almost as much as cars: luxury yachts and fast bikes. they have been very actively in both those areas in recent years, teaming up with boat makers and buying famous motorcycle brands.
So after acquiring Ducati, they set their sights on another exotic Italian bike maker, MV Agusta, and today they announced they have finalized a deal to acquire 25 percent interest in the company. No details have been disclosed of the price to be paid for the stake in MV Agusta Motor.
As for what could you expect from this partnership, Mercedes AMG and MV Agusta will be cooperating in sales and marketing, with AMG helping MV accelerating its growth, which in turn will result in more money for the Germans. They may also use Agusta’s name on a special edition or two, most likely for the new AMG GT sports car.
Tobias Moers, Chief Executive of Mercedes-AMG GmbH: “In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG. This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future – allowing the experience of utmost perfection, optimal performance and motorsport technology for the road. The cooperation with MV Agusta also underscores the importance of AMG as the sports-car and high-performance brand of Mercedes-Benz Cars. The partnership provides us with an entry into a world of additional high-performance enthusiasts.”
Giovanni Castiglioni, President and CEO of MV Agusta Motor S.p.A., commented: “MV Agusta and Mercedes-AMG are a perfect brand fit: Two complementary companies that stand for design, high performance and excellence. Mercedes-AMG will help MV Agusta to further expand globally and to accelerate our growth. The uniqueness of MV Agusta will further enhance Mercedes-AMG’s leadership in the high-performance segment.”