Those of you who are into football – or soccer, if you live on the other side of the pond – are aware that American car maker Chevrolet is the main sponsor for the extremely popular club, Manchester United. Turns out this is a one-way love affair, as ManU players do not seem to be very fond of the brand.
According to a recent report by British tabloids, none of Manchester United players have any interest in using the free Chevrolet cars provided for them as part of the 47 million GBP sponsorship deal. And these are not rubbish Captivas and Cruzes we are talking about. The players all get brand-new Camaros and Corvette Stingrays. But still, they prefer their own European rides. It makes sense, since all of them make enough money to buy a Ferrari… every week!
The decision to sink all that money into sponsoring a football club in England where Chevrolet, especially Corvette and Camaro nameplates, don’t have a huge fan base, is another example of GM’s weak management that has shown itself in numerous other malarkies such as the ignition switch debacle. Not only it hasn’t done much good to improve the brand’s image in the country, the news about the players not driving their cars is actually going to hurt their reputation all across Europe.
Chevrolet’s regional managers have dismissed these reports and said the car were provided as part of a “voluntary drive program” and the players are not obligated to use them.
Via DailyMail