So after the recent drastic price cuts bumped the sales of the Viper a bit, Dodge wants to keep the momentum going by introducing a new and fairly thorough personalization program. The new Dodge Viper GTC is the result of this program and it boasts more than 25 million unique build combinations!
OK, that number needs a bit of contemplation to get your head around. Here’s some more details: Dodge Viper one-of-one customization program include 8,000 hand-painted exterior colors, 24,000 hand-painted custom stripes, 10 wheel options, 16 interior trims, 6 aero packages, as well as a host of standalone options. To top it all off, Dodge also sends a complimentary 1:18 scale Viper speed form replica to buyers to confirm their color selection!
2015 Dodge Viper GTC is based on the GT model and starts from $94,995. What really sets it apart from the normal models is the addition of “one-of-one”‘ design, a personalized instrument panel badge, Concierge Service and Viper Ambassador Owner’s Portal with exclusive sharable content. So that’s where the extra 10 grand over the GT model is being spent. You have to decided wether it’s worth it or not.
“The Dodge Viper is an iconic, one-of-a-kind, hand-built American Supercar with a 645-horsepower hand-built aluminum V10, a hand-crafted body comprised of hand-laid carbon fiber, aluminum, magnesium and high-strength steel and a racing pedigree,” said Tim Kuniskis, President and CEO, Dodge and SRT, FCA – North America. “Because every Viper is hand crafted with such an extreme level of detail, we have the unique opportunity to make each one even more special by giving buyers the opportunity to customize each vehicle to their exact specifications. Now, Viper owners will be able to say their Viper is truly one of a kind.”