After deviating from their principle philosophy, which is making majestic and super comfortable luxury lounges on wheels, by making the Wraith – dubbed the most Dynamic Roller ever – Rolls-Royce is now back on track, announcing the launch of the Serenity at this year’s Geneva Motor Show.
Rolls-Royce Serenity is a one-off bespoke model based on the Phantom, setting “a new benchmark for luxury individualisation in the motor industry.” The car celebrates silk, which according to Rolls-Royce is “a symbol of regal and imperial power.”
The magnificent interior of Rolls-Royce Serenity is inspired by the cabin of the bespoke models built in the past for Kings and Queens, Emperors and Empresses, in terms of craftsmanship and attention to details. The design is a mixture of classic elements with modern European furniture combined with Japanese Royal Kimono. So yes, it is pretty unique, and apparently extremely tranquil. Just look at that lovely tree painted on the roof!
Rolls-Royce Serenity will make its official debut at the Geneva Motor Show and will on display from 5th to 15th March.