Ferrari North Europe is busy these days marketing the company’s latest super car, the Ferrari 488 GTB, in the region. They held ceremonies in UK and France this week, launching the car in star-studded, high-profile events.

The UK debut of Ferrari 488 GTB was accompanied with quite a show, with the VIP seated in a track style grandstand and treated to a performance that included 3D laser mapping and exclusive video footage of the new model.

In France the GTB took over the Grand Palais for two days, with Scuderia Ferrari test driver Jean Eric Vergne and the former Formula 1 driver Jacques Laffite joining the premiere. As to which one of the ceremonies were more glamorous, we let you be the judge of that after watching the video and browsing the pictures.

Francesco Balli, Regional Manager, Ferrari North Europe, commented: “It has been a fantastic opportunity to share this evening with so many passionate Ferrari clients at one of London’s coolest venues, with the new 488 GTB which promises to deliver new levels of excitement and driving involvement.”

As a refresher, Ferrari 488 GTB is powered by a 3902 cc V8 turbo engine developing 670 horsepower along with 760 Nm of maximum torque.