Looks like Subaru is finally listening to the fans of their celebrated BRZ sports car and is going to launched a beefed-up version in the United States. The awesome Subaru BRZ STI performance concept revealed earlier this month at the New York Auto Show is said to be heading into production to fulfill that role.

The concept car was, of course, a work of art featuring a superb aero kit, uprated suspension and brakes, a custom interior, and above all, a racing engine. Do not expect to see any of that on the production Subaru BRZ STI – at least not in the same exact specs.

The Subaru BRZ STI you will, potentially, be able to buy will feature a toned-down version of the kit on the concept car. The reason for that is simple: cost. Subaru and Toyota are having trouble shifting the standard BRZs and GT86s even though they are fairly reasonably priced. So you can imagine what would the sales figure be like for an expensive souped-up version.

So chances are the proposed Subaru BRZ STI will go on sale as a limited-run, special edition model only in the United States where there is a market for such a thing. The lunch of this car will be part of a policy Subaru is pursuing to cultivate a sporty image for the brand, which is currently widely known as the maker of utilitarian vehicles.

Via Autonews