Cadillac has been a part of the hugely popular HBO series Entourage from the beginning. We can’t remember a season in which the boys didn’t drive an Escalade. This mutually beneficial partnership comes to a head in the upcoming Entourage movie in which Cadillac Ciel concept has a starring role along with the latest Escalade and an ELR.
Cadillac has now gone ahead and made it official, teaming up with the creator of Entourage Doug Ellin to promote the movie, and the company, by making a special short film detailing the big comeback of Ari Gold, the super-agent who is one of the most loved characters of the series, and the most charismatic as well.
The short film follows Ari Gold in Italy, where is “enjoying” being retired doing retired stuff. He wants to go back to work, but he needs a convincing sign. That sign is delivered to him in a Cadillac Ciel by an Italian Ari Gold. Granted, none of this makes any sense to you if you are not an Entourage fan. But those who are will find it pretty cool – certainly the best teaser they released for the film.
“Cadillac has been a part of the ‘Entourage’ world since the very beginning, with the Escalade being one of the most popular cars used throughout the series,” said Melody Lee, Cadillac Director of Brand Strategy and Planning. “The Cadillacs featured in the film naturally fit the world of Vince, Turtle, Drama and E. We are incredibly proud to be a part of it.”