The Canadian branch of Fiat-Chrysler wanted to celebrate Canada’s national day with something special, memorable, and above all useful. So in partnership with Canstruction Inc, Jeep and the FCA Foundation they created a life-size Jeep Wrangler ‘Canstruction’ from cans of food.
The awesome creation took 12 hours to build by a group of 12 to 18 year old students using 4,500 cans of nonperishable food. After a public display at Canada Place on Canada Day where people can take selfies with the car, Jeep Wrangler ‘Canstruction’ will be donated to the Greater Vancouver Food Bank Society where it provides 3,120 meals. This is about as good a use as one can imagine from a celebratory “special edition”, using the phrase in rather a large sense!
“This unique Canada Day Canstruction project not only serves as a tool to raise awareness for issues of hunger and poverty in our country, it also demonstrates to the students involved how critical – and fun – subjects like science, technology, engineering and math can be,” said Reid Bigland, President and CEO, FCA Canada. “This project also provides a wonderful opportunity for us to give back to a community that has helped drive FCA’s success in Canada. In 2014 and year-to-date, FCA is the top-selling automaker in B.C. It’s fitting too, that the subject of today’s Canstruction is the iconic Jeep Wrangler, the top-selling small SUV in Canada and a great fit for the rugged terrain of British Columbia.”