Turns out Mazda’s KODO design philosophy is quite a fertile one as it keeps spawning new models. The new MX-5 is barely out the oven, but they have already begun working on a new crossover model which they will preview at the 2015 IAA Frankfurt Motor Show in form of Mazda Koeru Concept.

Set to “further raise benchmark in competitive SUV segment,” Mazda Koeru Concept is a compact crossover designed with dynamism, performance, and efficiency in mind. The name Keoru is Japanese for “exceed” or “go beyond” which kind of summarizes what this car is all about.

Mazda Koeru will add to this segment what the main contenders lack, and that is a sense of fun. Most crossovers are nothing but jacked-up hatchback that weighs more and burns more fuel. What Mazda wants to do is enliven the dull recipe of these cars with a dash of their “patented driving fun.”

The Koeru will be joined on the stage at IAA 2015 by Mazda’s current production lineup, including Mazda MX-5, Mazda CX-3, 2015 Mazda CX-5, 2015 Mazda6, Mazda2 and Mazda3.