It’s about time Rolls-Royce stopped making one-off, bespoke models for a while and shifted their attention from fancy embroidery and marquetry to more fundamental technologies. The British luxury maker announced they have begun the development of an all-new aluminium space-frame architecture for future models.
Starting from 2018, all new Rolls-Royce models will have a modern aluminium space-frame which is good for weight and handling. Test mules have been dispatched to public roads, dressed as Phantoms and Ghosts, so engineers can perfect the tune of their new chassis. It’s a bit more difficult for Roller arriving at the right setup, since besides handling they also have to worry about their trademark ‘magic-carpet ride’. But hey, it’s been 13 years since RR had a major technological overhaul.
“Since 2003 and the commissioning of the new Home of Rolls-Royce at Goodwood, Rolls-Royce Motor Cars has reset the benchmark for luxury motoring,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls Royce Motor Cars. “Now it is time to take the next step in the luxury journey. This is why I am announcing today that on-road testing of our all-new proprietary architecture is beginning. This new architecture of pure luxury represents considerable investment in the future of our great brand.”