Whether it’s sunny or snowing there, the Swiss Alps is always a great destination for high-end car photography. There is just something about those roads and those hills that make every photo better. This time the car posing in front of that magnificent backdrop is a Purple Rolls-Royce Wraith.

Rolls-Royce Motor Cars Geneva was looking for a cool place to shoot this unique Wraith, and they finally settled on the classy resort town of Gstaad. Then they brought out the boys from Future Photography who can only shoot cars worth more than 200K Euros. Their lenses just don’t work on anything worth less. Then end result, as you would expect, is quite spectacular.

Just to recap, Rolls-Royce Wraith is most dynamic Roller of all time with a short wheelbase, wide rear track, a twin turbo V12 engine with 624 bhp / 465kW, and a 0-60 time of 4.4 seconds (0-62, 4.6 seconds). The car benefits from technologies like Satellite Aided Transmission (SAT) which processes GPS data to predict the driver’s next move and automatically select the right gear for the road ahead, a steel monocoque body, and double-wishbone front suspension and multi-link rear suspension.