Jaguar kicks off their promotional campaign for the new Jaguar F-Pace SUV with a super cool television commercial starring renowned physicist – and massive TV fan – Professor Stephen Hawking. The new ad sort of continues the “British Villains” spots they made a while back, only this time it’s “British Intelligence” they are emphasizing upon, hence the addition of Professor Hawking to the cast.

The hugely expensive first commercial for the Jaguar F-Pace is directed by Oscar-winning filmmaker Tom Hooper:

“The all-new F-Pace is a Jaguar that customers around the world demanded that we make. The targets we set are among the most challenging we’ve ever had to deliver but I’m proud to say that the all-new F-Pace meets or exceeds every one of them. This is a performance crossover with outstanding dynamics yet also delivers a smooth, quiet ride. The F-Type-inspired design combines dramatic looks with a spacious interior and an exceptionally large luggage compartment. Together with our all-new infotainment system, our most advanced all-wheel drive system and an outstanding range of active safety technologies, the all-new F-Pace makes every journey a better, more rewarding experience.” Kevin Stride, Vehicle Line Director, Jaguar F-Pace.