/Ford GT to Remain in Production for Four Years

Ford GT to Remain in Production for Four Years

Ford GT production 600x355 at Ford GT to Remain in Production for Four Years

Okay, this on the surface sounds like the most boring piece of car news ever. But you see, there’s a lot of hoopla about the new Ford GT and how the company is being cruel to all those people who didn’t make it into the waiting list, because they are only making a handful of these cars and for a limited time. Now, after milking the situation for a while, Ford has come up with a remedy.

Originally Ford had planned to produce the Ford GT for two years and then retire it so as to maintain exclusivity. They sold the allocation for those two years through a very discriminating system in which they got to vet and either accept or reject those interested in buying the Ford GT, and as you would expect that put a lot of people off.

So at long last the top brass at Blue Oval came to their senses and realized holding back while there is clearly a huge market for the GT out there is a stupid thing that doesn’t make much sense. Sure, it is nice to have a super exclusive model in the lineup and feel like Ferrari for a time. But it is even nicer to sell a whole bunch more of them and have a fatter bank account. So they announced that Ford GT will remain in production for another two years, a total of four years. Potential customers who already applied to purchase Ford GT will only need to update their request when the next application window reopens in early 2018.

“While we can’t build enough Ford GTs for everyone who has applied, we are going to produce additional vehicles in an effort to satisfy more of our most loyal Ford ambassadors,” says Dave Pericak, global director, Ford Performance. “We want to keep Ford GT exclusive, but at the same time we know how vital this customer is to our brand.”

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