Celebrating the launch of the new hardtop Miata in the American market Mazda announced the release of a limited number of special models. The Mazda MX-5 RF Launch Edition, it’s called, is a limited edition of just 1,000 copies said to be “destined for Mazda’s most loyal customers.”
What they mean by that is Mazda North America is going to offer the chance to buy one of these cars to a select group of existing customers. They’re going to email them or something apparently. Then if it didn’t sell out they’ll open it up to the public. That’s a trick that only works with very high-end super cars, but let’s see how it’ll pan out for the little Mazda.
Mazda MX-5 RF Launch Edition will offer its buyers only one option, and that’s the choice between SKYACTIV-MT six-speed manual and a six-speed automatic transmission. The rest of the car is based on the Grand Touring trim level garnished with some exclusive touches such as Machine Gray Metallic exterior color, blacked-out roof, Auburn Nappa leather interior and badging. Pricing for his special Miata will be announced over the coming weeks.
“MX-5 has enjoyed 27 years of being the world’s best-selling roadster, being named 2016 World Car of the Year and World Car Design of the Year and receiving hundreds, if not thousands, of other accolades,” said Robert Davis, senior VP, U.S. Operations, MNAO. “Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates—something we don’t take lightly. MX-5 RF is the next chapter of this storied model line, and we can’t think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck with us, believing in our mission to deliver the best-driving vehicles on the road.”