It is kind of baffling that when Ram Trucks is capable of making stuff like this, they waste everyone’s time with all that 1500 rubbish. This is the Ram Rebel TRX Concept, a design study for an extreme performance half-ton pickup, and quite possibly the coolest thing ever to come out of Auburn Hills, Michigan.

Granted, Ram Rebel TRX Concept looks like it was designed by an eight-year-old boy hopped on sugar or something. But that’s exactly what’s good about it. Pickup trucks are not exactly a dignified class of vehicles, so why not go mad with it? The TRX features Power Wagon-inspired grille spelling “RAM” in body-matching black and red, it has jacked up axles, side-exit exhaust ports, and too many scoops, and it rides on 37-inch tires.

The same level of delightful disregard for ordinary features goes on inside the truck where it’s fitted with carbon fiber trims and luxury leather, suede with accent mesh cloth inserts to cover the rear bench and front bucket seats, six-point harnesses, polystable shifter trimmed in black suede and Header Red stitching, rugged Mopar floor mats, and TFT display with special graphics.

But the best thing about the Ram Rebel TRX Concept is its engine, a 575 horsepower supercharged 6.2-liter HEMI V-8 mated to a TorqueFlite eight-speed automatic transmission with 4×4 Performance Control System. It offers Normal, Wet/Snow, Off-road and Baja driving modes and it relies on custom-built upper and lower A-arms, adjustable, performance coil-over shock with internal bypass, and those massive wheels and tires to actually deliver those modes.