Rather brazenly, dodge takes a leaf out of Jaguar’s book and launches its own “Bad” promotional campaign with the help of American heavy metal band Motley Crue. While Jaguar’s campaign is called Good to be Bad, Dodge and Motley Crue decided to go with Chance to be Bad.

Dodge Chance to be Bad is part of the brand’s sponsorship of Motley Crue’s Final Tour, and offers fans the chance to win a 2015 Dodge Charger or Challenger, an ultimate Motley Crue VIP experience. The cars are great, but for Motley fans the latter is something to die for, as it includes meeting the band, and opportunity to win autographed guitars, band collector’s items and tickets to the Final Tour.

As we know Jaguar does not take these things lightly and they are known for being rather outspoken when it comes to protecting their territory. So keep an eye on their Twitter account over the next few days for some sort of comeback, or at least a couple of jokes, about the hijacking of their idea by Dodge.

“The 2015 Dodge Charger and Challenger are the ultimate American muscle cars just as the much anticipated Mötley Crüe ‘Final Tour’ is the ultimate high octane music event of the summer,” said Tim Kuniskis, President and CEO, Dodge Brand, Chrysler Group LLC. “The ‘Chance to Be Bad Giveaway’ gives our mutual fans an opportunity to win prize packages that are just as irreverent as our new muscle cars and the band itself.”