Rolls Royce has launched a new free app for the fans of the RR Phantom, available now for download from iTunes App Store.

Compatible with iPad, iPhone and iPod touch, this app contains a full-on visual customizer so you can make your dream Phantom with the ability to apply unique colour and interior trim combinations. The Rolls-Royce Phantom App also features an image gallery showcasing bespoke features such as seat piping, veneer inserts, humidor and picnic sets.

Even if Rolls Royce’ palette of 44,000 colours is not enough for you, the app has a feature by which users could capture – for example – the colour of a favourite lipstick or luggage then apply it directly to the exterior of their virtual Phantom!

The app also has starlight headliner, a feature where hundreds of illuminated optical fibres are woven into the roof lining of the chosen Phantom model, and 360-degree exterior views and three interior angles from the front, side and rear seat. It can be used to configure Phantom, Phantom Coupé and Phantom Drophead Coupé.