In its first appearance in the Middle East at Dubai Motor Show Shelby Supercars sold 10 units of its million dollar Tuatara hyper car.
The exact price of this amazing machine is $1.3 million apiece, so this trip to Dubai earned SSC a healthy sum of $13 million. Not bad for a five-day event, especially as the car still doesn’t exist as such and is actually in pre-production mode!
The Gulf region, and UAE in particular, is one of the few places in the world where economy downturn and stuff like that mean nothing to people. The supercar market is always hot in this region. They particularly like shiny and flashy cars and that last thing they care about is the price tag. Actually, given the Tuatara’s fancy jet fighter-kinda looks, the buyers must have thought it’s such a bargain at $1.3 mil.
SSC founder Jerod Shelby commented: “This has been a huge show for us – we’ve sold ten cars, which is phenomenal. Our expectation was nothing more than to create awareness of the brand in this region and find a distributor, but this has been amazing. The business has been outstanding.”