The world famous Harrods department store in Knightsbridge, London, has put a Fisker Karma behind Brompton Road window to promote the car through the Winter Sale period until 4 February 2012.
God knows how much they charged Fisker for the spot – that said, Harrods owner Qatar Holding is also a shareholder in Fisker Automotive Inc. – but this will work for them better than any dealership or motorshow, as thousands of Harrods shoppers, most of them wealthy foreigners – will be seeing the car and thinking it’s so cool because it’s at Harrods, and they will get one!
That’s why prospective customers visiting Harrods will be able to take a tour of the vehicle, offered the chance to virtually configure their own model and put in touch with their nearest dealership to arrange a test drive.
About the car: The Karma is the world’s first true luxury electric vehicle with extended range (EVer™) allowing it to offer Uncompromised Responsible Luxury. It combines the efficiency of electric drive with the range and freedom of petrol-powered cars, while offering the comfort and performance expected of a high-end sedan.
Despite its size, performance, and visual appeal, the Karma is one of the most efficient, low-emission vehicles available today. It can travel from 0-60 mph in 6.2 seconds yet was recently given an astonishing emissions rating of just 51 g/km CO2 by the TUV and a 112 mpg equivalency rating.