Chrysler continues its high profile advertising campaign featuring music and movie stars, this time with the Black Eyed Peas’ front man will.i.am.
In this ‘The Hardest Ever’ commercial, will.i.am’s job here is to promote the new Chrysler 300S, the luxury version of the 300 sedan. More specifically, it’s the beats sound system Chrysler is boasting in this ad, which is relevant. will is dressed in the same sort of clothes as the car, and has got his fingerless gloves on as well.
Designed to be the most luxurious and fuel-efficient Chrysler flagship sedan ever, the 2012 Chrysler 300 Luxury Series combines ultra-premium leather – once limited to some of the most exotic Italian luxury cars – with world-class refinement and handling, state-of-the-art safety and connectivity features and eight-speed automatic transmission with Pentastar® V6 engine for 31 best-in-class highway mpg.
The new 2012 Chrysler 300 Luxury Series expands the Chrysler flagship sedan lineup further with a fuel-efficient V6 engine option, in addition to the top-of-the-range Chrysler 300C Luxury Series sedan with its powerful 363 horsepower 5.7-liter HEMI® V8 engine with Fuel Saver Technology.
