Ram Trucks, Chrysler’s brand for pickup trucks and commercial vehicles, takes to social media to announce launch of a rand-new model at the New York Auto Show. This yet unnamed model will be teased on Facebook and Twitter under a campaign called “A Giant Awaits,” which actually gives a clue on the size of the new truck. It must be pretty big!

This is the first teaser shot released, and it apparently shows part of the front grille. Judging by the amount of chrome used in this particular area, this giant is not your run of the mill workhorse. It’s shiny, and luxurious.

According to Ram, each day through April 4th, new, not easily identifiable images will be placed on the Ram Truck Facebook page, allowing viewers to comment and guess what it is. On April 5th, coinciding with the international reveal of a new Ram Truck product, the images will be explained and shown in full view. So log on if you want to has it a guess and warm up their campaign.