This ad is more of a public service announcement than a commercial for Fiat, because no product is publicized in it. This is Fiat telling us that drinking and driving don’t mix, and they have come up with a simple and rather clever way of saying that. You see a beer can and a cyclist in the background as it says “now you see” on the screen. Then as someone opens the can, the cyclist is gone and the message says “now you don’t.” If this ad doesn’t move you, you’re probably already drunk.

http://www.youtube.com/watch?v=NlcS1cs1ugc

Remember! Do not drink and drive.