With the new CX-5 crossover Mazda had a tough job. They had to make a car that satisfied their efficiency targets, while being fairly capable off-road, and it had to have that Mazda charm and driving fun as well. Thanks to a range of new SKYACTIV technologies, they managed to pull it off.
In this new commercial Mazda tries to emphasize on the CX-5’s capabilities in dealing with rough terrain by putting against the Chilliwack River in British Columbia. Well, it’s actually a Top Gear-style race between the Mazda CX-5 and two young Kayakists. They take on the river while the car tries to outrun them going around it.