In this new promo video Mazda Designers talk about the story behind the new Mazda6 design. It is the first proper outcome of the KODO ‘Soul of Motion’ design language. After years of smiley face nonsense, the new design is quite refreshing. This design takes its roots from the Shinari design concept car and after that the Takeri.

“The new Mazda 6 has a robust framework and a low, wide stance that expresses strength and stability, creating the impression of amazing vitality without detracting from the universal aesthetic appeal and beautiful form it displays as a CD car,” says Chief Designer Akira Tamatani. “We have created a design in which the wild and dynamic expressions of motion artistically realize a powerful presence. Simply looking at the car heightens one’s expectations about the driving experience even before actually riding in it.”