Turns out the guys behind Eterniti Motors are not messing around, they are here to stay. The makers of the Artemis super SUV have just opened their first dedicated showroom in London. For now it will only sell the Artemis, which is priced at £210,000.

The showroom is a 10,000 sq ft facility in Park Royal, and it hosted a lavish opening ceremony attended by over 100 media, business figures and VIPs. Eterniti has already received a couple of orders for the Artemis, some of them from China. They seem to have a long term plan in place to future expansion. Eterniti-owned showrooms will open in Asia in 2013, beginning with Hong Kong, which will serve as the company’s Asia-Pacific hub.

The Artemis is based on Porsche Cayenne Turbo and has the same 4.8-litre twin-turbo V8 engine. But that’s where the similarities end. Eterniti has facelifted the car rather thoroughly, and revamped the interior as well. The engine too is tweaked, up to 600bhp (441kW) and 750Nm (553 lb ft) torque.

But the appeal of this car is not the luxury or the speed. It’s the exclusivity of an ultra-luxe brand that convinces customers to spend twice as much as a Cayenne on this.