“Blend Out” is an advertising campaign Lexus has come up with to promote the new IS. The car has a controversial design, which Lexus is trying to justify by implying that it is extraordinary. That’s rubbish. Whichever way you cut it, the new IS is ugly. This ad thing, though, that is rather amusing.

http://www.youtube.com/watch?v=wSK3qXIgzIE

It’s a print ad with hidden swimsuit models in it. What you have to do is scan the QR code with your smartphone, then place it on the page, and the models come to life! It is a bit of a tease for what these models actually do and may not be worth the hassle, but it’s a brilliant idea nevertheless.