Marking the launch of the Chrysler 300C John Varvatos edition, the car maker and the fashion designer teamed up for a new advertising campaign called Unboxing. The first TV spot shows a delivery truck with the car onboard rushing to the store as a voiceover tells you about the luxury and prestige. Cool, but we’re not sure we want a car named after a bald middle-aged man, even if he’s a fashion designer.
The ad also includes a guest cameo made by Detroit-rocker Iggy Pop:
“Collaborating with John Varvatos is a true testament to what the Chrysler brand represents, proving that with inspiration, determination and hard work come beautiful things,” said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. “This partnership embodies two brands coming together to deliver unique design, exclusive style and classic refinement.”
“I am excited to continue my partnership with Chrysler, and launch the Limited Edition 300C vehicle that I collaborated on with their world-class design team,” said John Varvatos. “It is a very special and personal automobile that has so many great design details and features. Having my friend Iggy Pop join me in my new commercial just made it even sweeter.”