Only ten minutes after the online pre-order microsite for the 2015 Mazda MX-5 25th Anniversary Edition opened for business all 100 units of the car were sold. That is a staggering record, even for a car that has sold close to one million copies to date.

Mazda MX-5 25th Anniversary model was priced at $32,205 for the manual and $32,655 MSRP for the automatic version, all of them based on the 2.0 liter Power-Retractable Hard Top. So even on its last legs the current generation MX-5 continues to be a superb money making machine for Mazda. It will also be a god investment for those who managed to buy it, as limited editions tend to hold their value a lot longer than normal models.

SA a token of their appreciation, Mazda throws in with every MX-5 25th Anniversary a custom-crafted Tourneau watch and display winder box. Features of this watch include Swiss-made 42mm stainless steel case, Italian-made genuine leather black straps with contrast Mazda-signature Soul Red stitching and a deployant buckle. The exhibition case back features a 25-jewel ETA 2824-2 movement with special two-tone Cotes deGeneve décor

“It is no secret the MX-5 Miata 25th Anniversary Edition is a specially-crafted ‘Thank you’ to every MX-5 fan – former, current and hopefully future,” said Jim O’Sullivan, president and CEO, Mazda North American Operations (MNAO). “The enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal, and we sincerely appreciate every single person that has experienced the absolute joy of driving in an MX-5 – whether behind the wheel or as a passenger. Since day one, this vehicle has been a true driver’s car and we hope to continue to build upon its dynamic legacy for generations to come.”