/WILL.I.AM Creates Lexus NX Laser Show

WILL.I.AM Creates Lexus NX Laser Show

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Lexus and hip hop artist WILL.I.AM are in a long-term partnership focusing on promoting the new Lexus NX crossover. The latest outcome of this partnership is a video created by the Black Eyed Pea, described as “a laser and sound spectacular.”

The video makes use of Will’s hit single #thatPOWER, the only song ever with a hashtag in its name, hundreds of motion and sound-sensitive lights and lasers and three Lexus NX crossovers driven by stunt drivers. In the video we see Will using the NX to hit a sequence of laser targets which in turn activate the sound sensors, thus creating music by movement.


With striking looks, a turbo engine and a hybrid powertrain, you would think that Lexus NX has no need for elaborate promotional campaigns. But hey, while Lexus has Will under contract they might as well use him!

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Commenting on the finished video, will.i.am said: “Working with the stunt guys to hit the laser targets in time with the music wasn’t easy to get right but the result was awesome. The combination of technology, design and music in this project was out of this world.”

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