Subaru of America has always been pretty good with commercials, especially when they are promoting their sporty models. They know what gets to the audience and delivers the message straight to their subconscious. The latest TV advertising campaign they have come up with promotes the safety of their vehicles.
Now that’s trickier than promoting the sports car because, for one thing, it is hard to make safety exciting, and also because the ads have to appeal to both the parents and the teenager who are the protagonists of these spots. But they seem to have pulled if off again with two spots called “Take The Subaru” and “I’m Sorry.”
“Take The Subaru” features a playful spin on every parent’s worry that their children will never stop finding new and unbelievable ways to hurt themselves. This charming commercial showcases several kids preparing to engage in all kinds of risky behavior — only to have their parents step in and intervene. Fortunately, once the kids are old enough to drive, the family Subaru will be there to help protect them and their parents can trust they will be safe.
“I’m Sorry” spot explores the raw emotion of the moment that every parent of a teenage driver dreads — the call that there has been an accident. While the teenagers seem most concerned that they “wrecked the Subaru,” this spot demonstrates that parents are far less concerned about their car and far more concerned about the safety and well-being of their kids. With its strong reputation for safety, moments like these list high among the reasons many parents choose a Subaru in the first place.Subaru Launches New Safety-Minded TV Spots,